Work experience

3/2010 - Present
WiWorks, Inc.
Cottonwood Heights, UT
SEO Director

Responsible for the following:
• Keyword Research -- Discussing the
needs of the clients and balancing that with reality to bring them not only traffic, but traffic that converts.
• Social Media -- Work with clients to develop a social networking strategy.
• Usability -- Make recommendations to improve usability on client websites.
• Analytics -- Keeping an eye on client rankings and showing an increase in visitors as rankings improve.
• Article Marketing -- Distributing and publishing articles across the Web.
• All Things SEO -- Backlinks, social bookmarks, directories, internal link structure, website architecture, content formatting.

12/2008 - 3/2010
Website-Wishes.com
Marketing and Analytics Manager
Salt Lake City, UT

Executed website creation and optimization, logo design, and lead generation for small to midsize companies. Also performed marketing services including email campaigns, website enhancements, SEO, SEM, PPC and offline ads. Clients include a credit union, an alarm company, musicians, doctors, lawyers, general contractors and numerous other small businesses.

9/2007 – 12/2008
Datamark
Salt Lake City, UT
Media Planner

Worked in conjunction with the client’s marketing department, the media buyers, account services and the creative team to manage strategic marketing campaigns.campaigns.

• Improved overall lead conversion rate by 89 percent within first year.
• Attuned media placement for clients, resulting in increased lead quality.
• Conducted vendor performance reviews, cultivating relationships with high performers and enticing others to follow.
• Implemented advanced reporting techniques, including interactive, targeted, dashboards, and automated data extraction procedures from servers.
• Enhanced SEO and SEM techniques.
  

8/2006 – 8/2007
Studeo Interactive Direct
Salt Lake City, UT
Media Analyst

Acted as an information and market research expert for both agency staff and external clients. Served as primary point of escalation for online marketing issues or concerns.

• Drove process improvements in operational and sales areas by refreshing stale procedures and utilizing newer tools and methodologies.
• Ensured that the agency’s resources were optimized by pinpointing areas needing attention and studying industry trends.
• Fostered relationships with strategic agency partners, exceeding their expectations and ensuring retention.
• Interpreted web data for optimizing web design, ad placement, time of day, geo targeting, etc.
  

2005 – 2006
PRG-Schultz
Salt Lake City, UT
Data Acquisition Specialist

Liaison between Audit Data Services, Operations, and Client. Responsible for facilitating data related support. Performed data mapping and validation.

• Identified errors in client data by querying the data and running algorithms resulting in higher quality data for our field auditors.
• Converted data from wide variety of platforms including SAP, Oracle and client’s homegrown accounts payable systems to be imported into the company’s proprietary audit tool.
• Managed relationships with client’s IT and A/P departments to garner their support for defining data fields and ensuring data integrity.
  

1999 – 2005
PRG-Schultz
Salt Lake City, UT
Senior Auditor/Audit Center Manager

Directly responsible for all audit activities performed within client parameters. Identified audit opportunities. Maintained and presented client status reports for audits in progress and those completed.

• Examined Accounts Payable records including invoices, purchase orders and vendor contracts for errors related to overpayments and contract compliance, personally recouping more than $8 million in overpayments for a variety of clients.
• Managed all facets of Accounts Payable audits including organizing, planning, and implementing audit procedures, parameters and guidelines to ensure account retention.
• Corresponded and negotiated settlements with vendors.
• Investigated unique audit opportunities where recoveries might be made, directly benefiting both our client’s and the company’s results.
  

1997 – 1999
American Stores Inc.
Salt Lake City, UT
Senior Store Format Analyst

Performed corporate marketing research and analyses for $19 billion company. Analyzed marketing performance by division/department and defined and identified marketing opportunities.

• Performed extensive analyses related to company acquisitions and divestitures.
• Implemented recommendations for development, promotion, placement and pricing of departments, products and services.
• Reviewed and analyzed competitive information for internal customers and presented findings through reporting and presentations.
  

Education

Master of Business Administration
- Marketing
Saint Mary’s College of California
Moraga, CA

Bachelor of Science - Business Administration California State University, Hayward
*now called California State University, East Bay
Hayward, CA

Computer Skills

• MS Word 2007
• MS Excel 2007
• MS Access
• MS PowerPoint
• MS SQL Server/Enterprise Manager
• SiteCatalyst
• Mediaplex MOJO
• Photoshop CS4
• Dreamweaver CS4
• InDesign CS4
• Illustrator CS4
• Flash CS4
• CSS
• XHTML
• Crystal Reports
• (SEO) Search Engine Optimization
• (SEM) Search Engine Marketing
• Google Webmaster Tools
• and numerous online tools and applications

Other Interests

• Mandolin picker
• Sundance Film Festival Volunteer
• Red Butte Garden Volunteer
• Voting Precinct Official
• Bowling
• Park City Jazz Festival Volunteer
• KRCL Community Radio Volunteer
• Snowbird Folk and Bluegrass Festival Volunteer